2019 Chamber Pros Online Conference
You Are Just One Idea Away...
from getting back your precious time, growing your chamber, increasing your member engagement, improving your retention rate, dramatically bringing in more non-dues revenue...
Value: 18 x $500 = $9000
You Get All 18 Presentations for Just $499
(that's just $27.72/session)
Meet Your 2019 Chamber Pros Online Conference Presenters:
Anne Janzer - Tech Industry Consultant & Author
NEW! BONUS SESSION
Presentation: Lessons Learned from the Subscription Economy
We're all participants in a fast-changing Subscription Economy – you and me, your chamber, your members, and their customers.
In this session, we'll look at the lessons that you can apply at your chamber from successful subscription businesses.
Topics include:
• Revenue and membership models to increase your dues and non-dues revenue
• Offering new services that provide value to members and increase retention
• Onboarding and retaining members with subscription marketing strategies
This was the most-viewed session from the prior Chamber Pros Online Conference!
NEW! BONUS PRESENTATION!
Presentation: Facebook and Instagram Ad Strategies
Being on Facebook and Instagram is important, but if you want to see big results, you need to know how to run successful ads.
Janet is a leading expert in Facebook and Instagram Ads and you will hear direct from her:
• Why your chamber should be using Facebook ads
• Types of Ads and the Basics
• How to Reach the Best Audiences
• Proven Ad Strategies
Janet Johnson - CEO at Janet E Johnson Social Media Agency, Trainer & Speaker
Sarah Sladek - CEO XYZ University, Speaker, Author
In this era of disruption and change, each generation brings unique insight, experience, and perspective to organizations. Remember, each generation has something to learn and something to teach. When we are open to these lessons and when we embrace the value of each generation, we position our organizations to survive and thrive long into the future.
Discover who and what is coming next and learn how your chamber can take advantage of the opportunity to reach and engage with Generation Z.
Presentation: Purpose and the Road to Engagement
Do you want to drive stronger engagement within your chamber? Stop looking for a bunch of external solutions to fix internal issues. The road to engagement begins with purpose!
In this presentation, Justin highlights research on employee engagement and shows you how purpose directly influences one's level of engagement, vision, and accountability. He then guides you through an exercise on how to articulate your purpose and he explains how you can use the same exercise with your team.
Purpose is a differentiator. When you help people change what they believe about themselves, you change what they see and how they lead. Your member experience improves and your employees are more motivated to come to work when you live out your purpose, and help them discover theirs, too.
Justin Patton - Executive Leadership Coach, Speaker, Author
Cathi Hight - President of Hight Performance Group and the developer of The Member Retention Kit and A New Approach to Tiered Membership
Presentation: Retention - In Search of the Silver Bullet
Nothing is more nerve-wracking than recruiting new members only to see them listed on monthly drop reports. Talk to your peers about what “keeps them up at night” and you’ll find that retention is a common challenge. Just because it’s common doesn’t mean there isn’t anything you can do to reverse the trend.
You can increase member retention by 5% or even 25% if you know what to look for and choose the right strategies to implement. It’s not rocket science and Cathi is going to show you the right approach and proven strategies to confidently increase your retention rate.
Be proactive and take charge of your member retention rate!
1. Explore key factors that influence your retention outcomes
1. Explore key factors that influence your retention outcomes
2. Identify which members are most likely to drop and what you can do about it
3. Learn 5 strategies to improve your retention rate
Presentation: Diagnosing and Solving Your Membership Marketing Challenges
There is no silver bullet to improving your membership marketing efforts.
But there is a process to go through to understand what may be causing your program to struggle and how you can fix it.
The process starts with defining the specific impediments in your organization's membership relationship and then focusing your resources, time and attention to bring about improvement. Membership growth happens when membership marketing problems are identified and systemic solutions are put in place.
Tony Rossell - Senior Vice President, Marketing General Incorporated
Claire Louder, IOM, CAE, MPP - President of Louder NonProfit Strategies, LLC
Presentation: Save Your Job: Governance Tips that Work
Presentation: Ten Pieces of Advice to Move Your Career Forward
Forget what you thought you already knew.
Come prepared to soak up some easy, yet powerful, pieces of advice to advance your career and your professional life.
These nuggets will make you stand out when you submit your resume, when you interview and when you want that next big promotion. Practical suggestions that everyone can use no matter what stage of your career you are in.
Chris Romer, IOM - CEO Greater Vail Valley Partnership
Presentation: Chamber Programming to Meet Community Needs
Presentation: How to Engage Your Networking Hard Cases
Wish you could figure out what makes those networking hard cases tick?
The members and potential members who want something out of their networking, but they can't or won't tell you exactly what it is?
Here's how to know what makes them tick and how to engage them with these networking strategies and events.
Beth Bridges - The Networking Motivator, Marketer, Author
Demming Bass - StoryBrand Certified Marketing Guide, CEO of New Marketing Makeover, an official national speaker and trainer for Google’s Get Your Business Online Program, & a Senior Counsel for Power 10 Capital Campaign Management
Presentation: WHY MEMBERS JOIN AND SPONSORS BUY:
CLARIFYING YOUR MESSAGE SO YOUR MEMBERS WILL LISTEN
In this session, Demming will share the seven universal elements of powerful stories chambers of all sizes can use to dramatically improve how they connect with members and grow their revenues.
The StoryBrand process Demming covers is a proven solution to the struggle chamber leaders face when talking about their chambers. This revolutionary method for connecting with members provides attendees with the ultimate competitive advantage, revealing the secret for helping their members understand the compelling benefits of joining and engaging with their chamber.
In this presentation you will learn:
1. The seven universal story points all humans respond to;
2. The real reason members and customers make purchases or join;
3. How to simplify a brand message so people understand it; and
4. How to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a large chamber, the executive director of a small chamber, or the staff responsible for promoting specific events, this presentation will transform the way you talk about who you are, what you do, and the unique value you bring to your members.
Presentation: The Challenges Of A Chamber In An Emerging Economy
Chambers are connected throughout the world.
In this presentation you will learn about the Lagos Chamber of Commerce and Industry and how your chamber might be able to partner with the Lagos Chamber or another emerging economy chamber.
Nigeria is considered an African emerging economy with prospects. It is the 31st-largest economy in the world by GDP (408,612 million US$). Investment opportunities have expanded greatly in African countries, with over 522 firms now listed on sub-Saharan stock exchanges, up from barely 66 in 2000. The Lagos Chamber of Commerce and Industry is located in Lagos State which is arguably the most economically important state of the country. It is a major financial centre with GDP currently estimated at $91bn and would be the 5th largest economy in Africa, if it were a country. Lagos with an estimated population of 21 Million is the most populous city in Nigeria and the seventh fastest growing city in the world.
Toki Mabogunje - Deputy-President, Lagos Chamber of Commerce & Industry in Nigeria
Shari Pash - President of Strategic Solutions for Growth, Membership and Sales Strategist
Presentation: The R's of Membership
Membership is the foundation of your organization.
In this presentation, we will discuss the relevant points for strong membership recruitment, retention and engagement.
We walk through the R's of Membership; Recruitment (sales) and Retention (engagement), Revenue, Relationships, Relevance, Research, Results and Recognition.
Walk away from this webinar with tips to implement immediately.
Presentation: Politics and Government Affairs: It doesn't have to be scary!!
Many chambers find themselves either unwilling or unsure of how to be a voice for business, either in public policy or with politicians.
This session will uncover some tips of the trade for chambers looking to be involved in advocacy and political action, and show you that it CAN be done – and you can stay respected in the community!
Kristin Brighton - Principal & Co-Owner New Boston Creative Group, LLC
Our nation is facing the biggest generational gap in its history.
This workshop describes the findings of a recent national research study that explored why busy business professionals choose to volunteer in their community, what inspires them to step up and lead, what they like best about chamber membership, and how chambers can evolve to better meet their needs.
Participants will leave with actionable data and new strategies they can use in membership and volunteer recruitment.
Presentation: Brand Blueprint
You only get one opportunity to have a first impression, and you want it to be the best.
Explore best practices for effectively building, launching, maintaining, enhancing, and unifying your Chamber's unique brand identity.
In this presentation, you will hear lessons learned, success stories, and tips that can help you build your Chamber's Brand Blueprint.
In this presentation, you will hear lessons learned, success stories, and tips that can help you build your Chamber's Brand Blueprint.
Sherry Taylor - President/CEO Mason Deerfield Chamber
Norma Davey - Social Media & Visual Marketing Specialist, & Co-Founder Frank J Kenny, LLC
Presentation: Facebook and Instagram for Chambers. How to Get Reach and Engagement
Discover how to make your posts stand out and work on the most important of the social media platforms for chambers, Facebook and Instagram.
Norma is the leading visual marketing expert in the chamber industry. She is going to show you the exact strategies, tactics, and tools you need to create images and posts that work for chambers. From this newly updated presentation, you will learn how to quickly and easily get reach and engagement (and how to deal with those darn algorithms) on these critical platforms.
You don’t want to miss this chamber-specific presentation. If you want your chamber’s social media posts to be seen and engaged with, this session is for you. Includes lots of examples and handouts.
Presentation: Discovering the Chamber Road Map to Social Media and Digital Marketing Success
Do you want to attract and retain new members even while your sleep?
Potential new members follow an online journey of several steps. These steps including becoming aware of your chamber, becoming “friends” with your chamber, becoming members, and investing in your products and services.
In this presentation you will discover how to leverage the unique steps that your prospects move through as your chamber achieves social media and digital marketing success.
You will also discover and learn how to use time and money saving marketing automation tools that will help you build better relationships with your members, prospects, and community.
Don't miss out on these ideas and trainings.
You will have access for all of 2019!
You are just one idea away...
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Frequently Asked Questions
A. Thanks for asking the question. You have access all year. Each week, another session will be released. We do it this way so as to not overwhelm the attendees with 18 sessions all at once. The sessions are recorded and delivered 24 x 7 to any device. You can watch them the day they come out, next week, next month, etc. for all of 2019. You can watch, re-watch, rewind, start and stop (for discussions with your staff/board or interruptions). Hope this helps to explain it. If not, please let me know. Thanks.
Q How do the others in my office log in?
A. Thanks for registering. Simply have them use the email address and password that you first logged in with. Those credentials can be shared with your fellow staff members, board members, or volunteers in your office. I can do a reset of your password if you want to use something different than what you first logged in with.
Q. Quick clarification question – if we sign up can we access any of the presentations at any time during the year? Or is each speaker scheduled at different times throughout the year and only available during a certain time? Thank you for putting all of this together!
A. Each presentation is recorded and available to you and your team for all of 2019. Watch them at your convenience. We are rolling out one presentation per week so as to not overwhelm you with 18 presentations all at once.
Q. Will these videos be available all year or only during a certain time period?
A. You will have access for all of 2019. Watch them when it is convenient for you.
Q. We are not members of the US Chamber of Commerce. Are we able to participate in this conference?
A. Yes. All organizations and people are welcome to participate.
These presentations are great for staff, volunteers, boards, and even members.
Q. What are the dates of the online conference?
A. The Online Conference opened with our first session being released on February 18th.
Each week we will release another of the 18 presentations.
You and your team will have access to all of the sessions for all of 2019.
Q. How long are the sessions? Can we use them for training our committees and BOD?
A. Thanks for asking. Most sessions are just under an hour. Some are closer to 30 minutes. Yes, you can use them for training your committees and board. Anyone on your team.
Q. Our chamber invests in the Chamber Pros Education (CPEd) resource. Would this conference require separate registration?
A. Yes. The 2019 Chamber Pros Online Conference (CPOC) is separate from the CPEd resource.
Q. Will these be recorded to watch at a later date or do we have to see them when they happen.
A. They are recorded so you can watch them when you have a moment. You will have all of 2019 to take in the ideas.
Q. Hi Frank, regarding the conference: will the videos be released one at a time? If so, when will the first one roll out? If the entire series of videos will all be launched at the same time, what is that date? Thanks.
A. The first video released on Monday, February 18th. It is recorded so you can watch at your convenience. We will release one video per week and you will have all of 2019 to watch them. That way, if you are super busy you can skip them. When you get a break, consume the training that you are looking for.
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